The Southern Conference Basketball Tournament is returning to Asheville in 2012, a move that could create an economic impact as high as $12 million over three years.
SoCon officials and athletic directors on Thursday chose Asheville over five other cities bidding for the event after two days of presentations and negotiations in Hilton Head, S.C.
“We’re excited to have the Southern Conference back,” said City Council member Jan Davis, who was part of the delegation to Hilton Head.
“We had a great run here before but we think it can be even better this time around.”
A 3 p.m. press conference to announce the decision will be held at Thomas Wolfe Auditorium.
The tournament will be played in early March from 2012-14 at the Asheville Civic Center and Kimmel Arena, a new 3,200-seat facility on the UNC Asheville campus.
The event, which was very successful in terms of attendance and revenue when it was held at the Civic Center from 1984-95, now features 23 men’s and women’s teams and 21 games over four days.
“We’re thrilled to be returning to Asheville, a site where the Southern Conference enjoyed some of its most exciting basketball championships,” said Southern Conference Commissioner John Iamarino. “The City of Asheville clearly demonstrated its enthusiasm and commitment to hosting the tournament in its presentation to the membership. We had six outstanding choices available, which illustrates the growing prestige of this event.”
The 2012 men’s tournament will be played at the Civic Center while the women’s tournament will begin at Kimmel Arena. The women’s tournament semifinals and championship game will be played at the Civic Center.
As part of the city’s bid, Asheville's organizing committee has pledged $3.2 million in capital improvements to the Civic Center, which would need to be completed prior to the 2012 tournament.
